
Amethyst is one of the most revered crystals in history.
The ancient Greeks believed it prevented intoxication — the name comes from the Greek word "amethystos" meaning "not drunk." Found in Brazil, Uruguay, and Zambia, its stunning violet colour comes from iron impurities within the quartz. Leonardo da Vinci wrote that amethyst quickens intelligence and dissolves evil thoughts.
Amethyst works for you every day.
My mind is clear, my intuition is sharp, and I am connected to my highest self.
Setu
Sanskrit · सेतु · "Bridge"Two magnetic ends that find each other in an instant. No hooks. No fumbling. Just wear it.
Three finishes. One clasp.
Setu vs Elastic
| ✦ Setu Magnetic | Elastic | |
|---|---|---|
| Clasp type | Magnetic lock | Stretch fit |
| Time to wear | 2 seconds | Pull over wrist |
| Finish options | Gold · Silver · Black | Standard only |
| Mix & match | All Setu bracelets connect | Not applicable |
| Price | ₹1,499 | ₹999 |
Find your fit
Between sizes? Go one size up — bracelets sit best with a little room.
Care & Usage.
Natural variation is not a defect. Every Amethyst bead is unique — slight colour differences and inclusions are what make your bracelet one of a kind.
From the earth.
Nothing in between.
Most crystal bracelets pass through 4–6 middlemen before reaching you. Ours travel one path — from the mine, through our hands, directly to yours.
Every stone is handpicked directly from mines and auctions in Brazil, Madagascar, and Zambia. No middlemen. No compromises on grade or energy.
Every single bead is individually selected for colour depth, clarity, and quality. We never batch-buy blind. If a stone doesn't meet our standard, it doesn't make it into a bracelet.
The highest classification for natural stones. No dyed, heated, or synthetic material — ever. What you wear is exactly what the earth made, exactly as it was found.
Everything you need to know
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